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ESP
LTD KH-202
ESP
LTD H-1001
ESP LTD SERPENT-600
ESP LTD GL-256
ESP GL-56 Signature
ESP Kamikaze-1
ESP
Skulls & Snakes Signature
ESP M-1
Tiger Signature
ESP Super
V SE Signature
ESP LTD KH-602
ESP LTD JH-200
ESP LTD GUS-200
ESP LTD Alexi-200
ESP KH-2 Signature
ESP KH-2
NTB Signature
ESP
KH-2 Vintage Signature
ESP Stef
B-8 Signature
ESP STEF
B-7 Signature
ESP Truckster
Signature
JD-600
JH-600
GUS-600
Viper 50
MH-250QMNT
MH-400
M-100FM
AX-50
Viper 100FM
F-250
Sunburst
Tiger Signature
EC-1000
KH-JR Junior
Kirk Hammett
EX-50
AX-2E
EC-50
EC-100QM
EC-200QM
EX-260
F-100FM
H-51
ESP
LTD B-55 Bass guitar
ESP LTD
Viper 104 Bass Guitar
ESP LTD
Viper 154DX Bass Guitar
ESP LTD F-5E
Bass Guitar
ESP LTD F-4E
Bass Guitar
ESP LTD F-155DX
Bass Guitar
F-154DX
F-105
F-104
F-54
EX-104
EC-154DX
EC-104
EC-54
B-5E
B-4E
B-206SM
B-105
B-104
AX-54
B-50
B-155DX
B-154DX
AX-404
Viper 54
AX-104
D6
D-5
D-4
B-208FM
History
In 1975, Hisatake Shibuya opened a shop called Electric Sound Products (ESP) in Tokyo. It provided custom replacement parts for guitars. In 1976, ESP gained a reputation as a provider of high-quality replacement parts. At this time, ESP also began crafting guitars under the ESP and Navigator brand in the Japanese market.
ESP replacement parts were first introduced into the US in 1983. ESP began crafting custom instruments for local New York artists between 1984 and 1985. Among these artists were Page Hamilton of Helmet, Vernon Reid of Living Colour, Vinnie Vincent, Bruce Kulick of KISS, and Ronnie Wood of The Rolling Stones. At this time, ESP also introduced the 400 Series as the first production line distributed in the US.
During this same period of time,
ESP began making the bodies and necks for Kramer. Other manufacturers using
ESP as an OEM were Robin Guitars [2], Schecter Guitar research and Dimarzio.
Many traits of the Kramer line are still visible including neck construction
and body bevels. ESP tooled up for Tom Anderson's shaved bolt on neck heel on
the Schecter bodies, and has since become a feature of their house brand.[citation
needed]
ESP Pointed Headstock.
In 1986, George Lynch discovered ESP while on tour in Tokyo. Lynch walked into an ESP shop looking for a replacement neck and learned that ESP also built custom guitars. As a result, his famous ESP Kamikaze was made. ESP soon introduced the M1 Standard, MI Custom, Horizon Custom, and the Surveyor bass into the market.
In 1987, Kirk Hammett of Metallica discovered ESP and made his ESP KH-2 which was later released as a signature model in 1989. At this time, ESP released George Lynch's Kamikaze as its first signature model. ESP based its headquarters in a loft in downtown New York City on 19th Street. In 1989, the headquarters were moved to 48th Street near the famous music stores.
Between 1990 and 1992, ESP expanded its Signature Series as well as its standard product line. The US replacement parts business was discontinued in order to switch focus solely on the guitar and bass line as well as the custom shop.[citation needed] There are about 41 signature series guitars.
In 1993, ESP moved its headquarters again but this time it was relocated to Los Angeles. There, ESP opened an office on Sunset Blvd. in Hollywood. In 1996, LTD was created to produce ESP's high-quality products in a more affordable line of production. Soon after the introduction of the Korean and Indonesian-made LTD lines, ESP discontinued selling the majority of its Japanese-made flagship instruments in the United States due to the prices involved in exporting to the Americas. The lone exception was ESP's artist signature lines, which remained ESP (rather than LTD) models. In the early 2000s, ESP resumed shipping the standard Japanese-manufactured lines to the United States (where they are very popular among metal and hard rock players), albeit at greatly increased prices compared to the early 90s.
Similarly to Ibanez, ESP's chief competitor in Japan, ESP was initially known for making high quality and customized replicas of famous American guitars, including hot rodded Fender Strats and Teles, as well as Gibson Explorers. The latter model (known as the EXP) shot to fame when avid ESP user James Hetfield's band Metallica became extremely popular in the early 80s. Models similar to Hetfield's black ESP even today sell for hundreds of dollars beyond the original retail price. However, just like Ibanez, when the Gibson company realized the extent to which ESP was denting into the sales of its own guitars, it filed suit to prevent the sales of these guitars in the Americas and ESP redesigned its lines to be less similar to the American models.
In 2002, ESP was ranked among the music industry's fastest growing companies.[citation needed] This is largely due to the Fender buyout of Jackson Guitars, with whom ESP had struggled to compete throughout the 1980s and 1990s. With the buyout, many Jackson endorsers switched over to ESP, due to their stunningly similar design, playability, and quality of their guitars and basses (this has ignited a feud between players, with Jackson players citing ESP as inferior and copy instruments, while ESP players say the same about Jackson).[citation needed] Some of these artists who left Jackson for ESP included Dave Mustaine of Megadeth, Adam Darski of Behemoth, Alexi Laiho of Children of Bodom, Roope Latvala of Children of Bodom, Galder of Dimmu Borgir and Silenoz of Dimmu Borgir. In recent trends however, guitarists like Mustaine, Glenn Drover and Rob Barrett of Cannibal Corpse left ESP for another American company, Dean Guitars.
ESP introduced its Xtone line, beginning with the semi-hollow Paramount Series. In 2005, ESP celebrated its 30th Anniversary and released James Hetfield's "Truckster" into its Signature Series. In 2006, ESP showcased 22 of its newest Signature Series and Standard Series models at Winter NAMM 2006. The Standard Series models included such famous models as the ESP LTD EC-500 and the ESP LTD B-500. Among the signature artists showcasing their newest ESP models and signing autographs at the ESP booth were Dave Mustaine, George Lynch, Stephen Carpenter, Michael Wilton and Page Hamilton.
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